Xplor International - 2011
The Next Generation of Customer Communications
| Course: |
STRATEGIZE: Communication Requirements in a Multi-Channel World |
| Session Title: |
Technology Applications and Their Use in Multi-Channel Marketing Campaigns |
| Session ID: |
TR111242 |
| INSTRUCTOR INFORMATION |
| Instructor(s): |
|
| SESSION DETAIL |
| Description: |
Research shows that multi-channel campaigns can deliver significant increases in response rates as compared to their single-medium only counterparts. In addition, multi-channel marketing campaigns can also generate loyalty, retention and repeat business. However, selecting and using the right applications, tools and technology can go along way to turning your multi-channel campaign into a success, rather than a disappointment.
During this session, we will present a detailed case study including the planning, technologies used, and measurable results from a multi-channel marketing campaign.
|
| Session Date: |
Wednesday at: 9:30 AM - 10:20 AM |
| |
|
|
|
|
